Marketing strategy for a world first Data Trust

Marketing strategy for a world first Data Trust

When Digital Jersey needed a brand and marketing strategy for a world first data trust - we were so excited to get stuck in!

LifeCyle is Jersey’s first data trust which will help create a pool of information about cycling in Jersey. The data about participant journeys will be shared with local organisations seeking to improve cycling conditions.

We worked with the Digital Jersey team, as well as their key stakeholders, to build the marketing strategy, brand, messaging, campaign content and website for Lifecycle.

This project involved extensive collaboration from initial concept to strategy and channel activation.

If you're a Jersey cyclist that wants to help make cycling in Jersey smarter, safer and more rider friendly then sign up to this innovative project to get involved at www.lifecycle.je. This was an incredible project to be a part of, and we hope you can get involved!