Three tips if you're stuck in a marketing rut

October 28, 2021
Minimal inspiration
Jacqui Patton
2 min

Our new VIP Marketing Day solution really gets into the nitty gritty of marketing strategy.

Last month we launched our new VIP Marketing Day solution so that smaller businesses can access our signature Strategy Blueprint support in a group setting.

These days really get into the nitty gritty of marketing strategy - and to prepare  we had lots of conversations with business owners about the things they struggle with most.

And it boils down to 3 things.

  1. Knowing what you need to do but not having a plan to get you there
  2. Knowing you need to be more specific in you marketing but being scared to go all in on one niche (and not really knowing how to niche in the first place.)
  3. Wanting your customer experience to be the best it can be but not knowing how to find those "sexy" moments you love so much when you interact with other businesses.

If you're in a marketing rut, we challenge you to do these three things:

  1. Write out 50 statements about the customer you like working with the most. What is it about them that you love? How can you speak more to them and less to everyone else? This is the start of finding a clear niche.
  2. Pull up your calendar and look at the next 8 weeks. What big things are happening? Holidays, key dates for your customers, a big launch or event. Now work back from each of these key dates and decide what you need to do today, to prepare your marketing for them.
  3. Write down all the interactions your customer goes through when working with you. From finding you, to receiving your product or service, to what happens after. How could you improve 1 of these touch points to make your brand stand out and your customer feel loved?

And if you need a helping hand, our waiting list is open for our next VIP Marketing Day on 28th October where we will cover all of this and much much more (with a yummy lunch and champagne hour thrown in too!)

Jacqui Patton
Jacqui Patton is the MD of Ink Blot Creative and Marketing Strategist.